Monday, December 6, 2010

Have You Sent Out Your Business Christmas Cards Yet?

Is it worthwhile to send out season's greetings to your business contacts? 

Yes!  In building and strengthening relationships with your clients and prospects, a business Christmas card acknowledges that you took the time and effort to think of them.

These tips will help you to use business Christmas cards to build and strengthen relationships with your clients and prospects:
  • Don't go overboard with designer labels and customized messages on your business Christmas cards.  Dollar for dollar, no one really cares if your company's name was handwritten or if it was printed onto the Christmas card (remember, it's the thought that counts).
  • Include a business card with your business Christmas card.  If family and friends are your customers too, send out two separate Christmas cards (one from your business and one just from you that is not business related).
  •  Also include a handwritten note inside the Christmas card.  Make it short and sweet.
  • Be sure to spell the company's name and the contact's name correctly.
  • Buy next year's card just after the holiday season and get them at a reduced price.
Source: Mark McGregor, professional speaker and international writer